Privacy Policy

These pages describe the methods and purposes of the management of this website concerning the processing of personal data of the users consulting the site and using its functions, of a newsletter services and chatline, as better described below, as well as current and potential consumers who may consent to the processing of their personal data by the Family business of Dan Roma by Dario Mandatori here onwards indicated as “Dan Roma”.

This information notice is published also pursuant to art. 13 of Italian Legislative Decree (D.Lgs.) no. 196/2003 - Data Protection Act to anyone interacting with the web services of the website Dan Roma

2. We may use information that you provide or that is obtained by us:
(a) to register you with our website and to manage any account you hold with us.
(b) to administer our website services.
(c) to give to companies when necessary such as transport and delivery of products.
(d) to fulfil our agreement with you and to process your order and obtain payment.
(e) to analyse and profile your shopping preferences e.g. (market, customer and product analysis) to enable us (i) to provide you with a personalised browsing experience when using the website and (ii) to review, develop and improve the products and services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme.
(f) we may use your information to make decisions about you using computerised technology, for example automatically selecting products and/or services which we think will interest you from the information we have.
(g) Where you have agreed that we may do so, we may keep you informed of products and services including special offers, discounts, offers, competitions, which we consider may be of interest to you by any of the following methods:

METHODS AND PURPOSES OF THE DATA PROCESSING
Following the consultation of this website, information may be processed concerning identified or identifiable persons.
It is explicitly declared that if the user has come to the web services of the website Dan Roma which is managed the family of Dan Roma as a result of advertisements on other websites and/or social networks (Facebook, Google etc.), it is possible that such action may be subject to impersonal and anonymous statistical monitoring in order to control the functions of the advertisements, also for security purposes.

It should also be noted that the data provided by the user may be communicated and used by individuals located outside the countries of the EU and that by agreeing to the use of the data as described in this notice you are giving your express authorisation for the transferal of your data, always in conformity to and with respect for the present Privacy Policy.
Dan Roma or any third parties appointed there by to provide on-line services will share the data, using it in compliance with this Privacy Policy. These parties, as better identified hereafter, may analyse and process the aforementioned data in order to improve the products and services supplied.
The personal data is processed using mainly electronic or on-line means.
In the Dan Roma stores the data may also be processed in hard copy and subsequently copied onto the computer platforms.
As a rule, the personal data may be processed differently depending on the purposes for which the user has consented their gathering and use.
In this regard, it is therefore possible to identify three different methods of gathering personal data, and consequently three different levels of processing, as specified below:

a) Newsletter
The user registers his/her e-mail address exclusively in order to receive all updates and news , opening of new stores, promotional sales in-store and on-line, cultural events etc.) concerning the brand of Dan Roma .

b) “Guest” user
The personal data provided by the user is exclusively that required to complete the on-line purchase and manage/perform all phases of the sale, from order preparation to product delivery. In this field, therefore, the data is used and processed exclusively for notification to those parties that Dan Roma has appointed to manage and complete the order, who may not however in turn use or process it for other purposes.
In particular, data must be entered in order to proceed with on-line purchases, complete orders and relative activities, manage payments, including anti-fraud controls for credit/debit card payments.

Dan Roma. may also use other companies to perform activities concerning the completion of orders and the delivery of the purchased products. Other companies will be provided exclusively with the data required to perform their own specific tasks. Dan Roma guarantees that such parties may not use the data for other purposes, and that they are also obliged to process the personal data in compliance with this privacy information notice, and in compliance with statutory requirements.

Registered user
Users may provide their personal data on-line on the Dan Roma website through specific data entry screens. The personal data of registered users will be used for the purposes of profiling and, where explicitly requested, to send Newsletters, notices concerning commercial initiatives and promotions, to send advertising materials and any other promotional or commercial initiative or events, both by e-mail and by post.
The data, including that used for user profiling, may also be provided to shipping agencies, telephone companies, editorial companies, advertising agencies, companies specialized in marketing analyses and/or market research, services companies for the management of promotions, including competitions and/or prize draws, consultants and agents.
After log-in using their own credentials, registered users may also proceed to purchase the products on-line. In this case, the personal data will also be processed in order to complete the on-line transaction and manage and perform all related phases, from order preparation to product delivery. In this field, therefore, the data is used and processed for notification to those parties that Dan Roma has appointed to manage and complete the order, who may not however in turn use or process it for other purposes.
In particular, the data must be processed during the on-line purchase to complete orders and relative activities, manage payments, including anti-fraud controls for credit/debit card payments. During the purchase process data of registered users (name, surname, address, credit card number, delivery address if different from the invoicing address) must be supplied and in this field, the data may also be used with reference to technical or commercial requests, concerning the state of progress of the orders and general requests for information;
In some cases it is possible that the user can be identified directly or indirectly in person.
This is however done in compliance with the principle of strict necessity.
The website is therefore structured in such a way that only the the minimum indispensable use of personal data is made.
When the purposes pursued can be performed using data in anonymous form, this will be the privileged procedure, thus excluding that the person can be identified.
Please also note that in some cases we may be required by law to disclose the data provided to third parties; in this case, your data may be made available to third parties who will process it autonomously and solely for the aforementioned purposes (for example, when requested by the police, the magistrates or other competent authorities).
As far as permitted by the current state of technology, we have adopted and comply with security measures to prevent the loss, unlawful or improper use of, or unauthorized access to, your data.